(USNewsMag.com) – Ben Shapiro and Matt Walsh from The Daily Wire criticized the company Harry’s Razors for promoting the Trevor Project, a group advocating for transgender treatments for minors.
End Wokeness, a social media account, shared a post on Twitter that showed a trans-identifying female who had had her breasts removed in top surgery and was seen shaving. The trans influencer, Luke Wesley Pearson, featured in the Harry’s ad, is a trans “man” with 159,500 followers on TikTok.
Shapiro and Walsh both responded to the video, which was part of a promotional campaign from June 2022. The brand promised that all profits from the purchase of the kits would be donated to the Trevor Project, which promotes medical procedures and gender surgeries for kids.
Shapiro mentioned Jeremy’s Razors in response to the post. The razor company was established by Jeremy Boreing, co-founder of The Daily Wire, after Harry withdrew advertising from the site and publicly criticized the company. Jeremy’s Razors was started as a competitor to the Harry’s brand.
Bud Light’s failed partnership with transgender online influencer Dylan Mulvaney has caused Anheuser-Busch to put two marketing executives on leave, lose millions of dollars, and lose favor with Americans.
Target faced a similar backlash, resulting in a loss of market capitalization, when they started selling swimsuits designed to make male genital regions appear female as well as “coming out” greeting cards in their LGBTQ+ Pride displays.
Matt Walsh agreed with Shapiro and cited the failed partnership between Bud Light and Mulvaney as an example of a similar situation backfiring for Anheuser-Busch. He highlighted a video of Harry’s CEO, Andy Katz-Mayfield, discussing how the brand is socially minded. He used the woke terms “non-birthing parents” and “birthing parents.”
After seeing the video, many Twitter users were quick to say they would never buy Harry’s Razors, and those who subscribed to the razor service showed proof of cancellation. The End Wokeness video received over 5 million views and more than 3,000 comments, the majority of which were negative.
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