(USNewsMag.com) – The unofficial presidential reelection campaign of President Joe Biden will depend heavily on social media influencers, many of whom are active on TikTok, a site that the current government has vowed to prohibit.
With certain exclusions for security research, national security, and law enforcement agencies, Biden signed a measure in December 2022 that prohibited the use of TikTok on government-controlled devices.
In response to the Democrat Party’s push against a ban, conservatives have claimed that some Democrats are protecting TikTok because of the app’s appeal to young voters. For using TikTok as an important propaganda tool, Republicans have criticized Biden.
To win over young people, the Biden team plans to send out hundreds of creators of content praising Biden’s record and open up a special briefing office in the White House. Despite the fact that the Biden administration has threatened to prohibit TikTok, the joint effort predominantly targets TikTok.
TikTok is popular among young people, who constitute a crucial voting demographic for Democrats. It’s also a move to blunt future opponent Donald Trump’s massive online following in the event that the former president faces Biden in the general election in 2024.
The plan is to network influential individuals around the country to reach voters who may not be interested in the Democrat policies or the presidency.
Deputy chief of staff of the White House, Jen O’Malley Dillon, has remarked that the administration is actively seeking to connect with digital-first audiences, including climate activists, young adults, and mothers.
To persuade suburban and young people to vote by means of social media producers, President Biden has four internet employees working for the White House and not for Biden’s campaign.
Legislators and the Biden administration are worried that ByteDance, which is owned by a Chinese company, could be forced by Chinese law to alter its algorithms in a way that affects what users in the United States see on the site or to hand over user data to Beijing.
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