Attack Ads Feature AI-Generated Voices

( – Nikki Haley and Tim Scott, two of the 2024 Republican presidential candidates, have had their voices recreated in a new AI-generated radio ad.

The ad launches with a question about which candidate is “more woke.” A series of questions is then asked of each candidate, such as “Who supported defunding local police?” The response comes from the “Celebrity Voices AI”-generated voice of Scott. The AI-generated voice goes on to discuss the legislation that accomplished this. Another question asks about the demolition of Charleston, South Carolina’s Confederate Memorial, with the response coming from the “Celebrity Voices AI”-generated voice of Haley. The ad continues to ask questions that focus on topics that are important to conservative voters.

The radio ad also asks listeners to weigh in on which candidate is more woke by voting in a Twitter poll.

The Courageous Conservatives Super PAC paid for the 60-second ad, which is currently airing in Iowa as well as South Carolina. So far, the group has spent $35,000 on ads in South Carolina and Iowa. The ad will also be marketed to Nevada, according to the Courageous Conservatives Super PAC.

“We wanted to be creative,” according to Chris Ekstrom, founder of the Courageous Conservatives Super PAC. Ekstrom called both candidates too woke to be the Republican nominee.

In 2016, the Courageous Conservatives Super PAC originally backed Texas Sen. Ted Cruz, spending over $186,000 in support of Cruz. The group is currently not backing any candidates. However, its Twitter account includes a photo of Republican candidate and Florida Gov. Ron DeSantis.

This is not the first AI ad to be used in the 2024 presidential race. The AI-generated voice of former President Donald Trump was used in a TV ad paid for by the pro-Ron DeSantis super PAC Never Back Down in July. The ad charged Trump with attacking the state of Iowa as well as its governor, Kim Reynolds.

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